Cinnamon Shore Renovates Brand and Website
As mentioned at the start of the year, we are really excited about what 2018 holds for Cinnamon Shore. Not only will we be expanding and welcoming more families into our community, but we have also done a complete renovation of the Cinnamon Shore brand.
We started the design process last summer, almost a full 10 years after the first Cinnamon Shore home was sold. During this time, we were able to take a step back and look at where we’ve been and where we want to go. For us, it was clear that we wanted to renew our focus on the things that make this community so special; family, the beach, and traditions. When viewers come to the site, we want them to feel what it’s like to be at Cinnamon Shore.
RENEWED BRAND AND AESTHETIC
In both our new site and logo, you will notice softer colors that are more reminiscent of the Port Aransas Landscape. We moved away from our original deep, burnt orange to more warmer tones. Our new colors now consist of Cinnamon Coral, Deep Blue Sea, Seaglass, and Sunbleached Linen. Cinnamon Shore is growing and evolving, and our brand needed an evolution of its own.
When laying out the website, we made sure our new interface was comfortable, inviting, and easy to navigate. Vacations are meant to be stress-free, so we made that easy by allowing the getaway of your dreams to be only a click away. As you will notice, “Book” is located at the top of each page.
When you navigate to the actual Rentals page, not only can you further specify your vacation needs, but each listing is built out with new and updated photos. Choosing your home away from home is an exciting process, so we made sure the best photos were made visible for each unit.
Our new site includes improved search capabilities that allow you to filter property searches for vacation rentals or real estate by home type, price, or square footage.
In addition to vacation rentals, Cinnamon Shore also offers real estate services, so the site is really a host for two businesses. As more homes are built later this year, the site will continually be updated to showcase the new, available properties.
EVENTS + ACTIVITIES PAGES
Lastly, we have consolidated all of our events into one page. Not only does this allow you to view everything we have planned for 2018, but it also makes it easier to plan your next vacation around what’s happening at The Shore.
On the activities page, viewers can see the fun-filled vacation itinerary we have planned for them. Whether you want to go offshore fishing, take kite surfing lessons, or partake in beachside yoga, guests no longer have to guess what activities are made available to them. And - in the coming months, you’ll also be able to book experiences and activities right on the site, making your complete check-in process easier than ever.
MORE TO COME
To say we’re “excited” about our new brand and website would be an understatement. We can’t wait to begin this new journey with you as we continue to grow and evolve as one. Now don’t be shy, go explore the website!
Published on Tuesday, February 13, 2018