2023 Color of the Year: Viva Magenta!

Every year, we love to see this annual selection from the color experts at Pantone^®.

For 2023, they chose Viva Magenta, specifically Pantone No. 18-1750. They say it “vibrates with vim and vigor,” a descendant of the red family that feels “brave and fearless.” It has “exuberance” that “promotes a joyous and optimistic celebration.” It’s an invitation that “welcomes anyone … with the same verve for life.”

We spied several examples of this energetic hue at Cinnamon Shore, from the coastal landscape to the interior design in our newest coastal home.

Recalling, rosy, sunrise skies

Viva Magenta is rooted in nature, as shown in the colors of an early morning Cinnamon Shore sky, captured by Eric H. in a photo contest submission.

Spanning the design world--fashion to interior design

"This year’s Color of The Year is powerful and empowering,” Pantone says. “It is an animated red that revels in pure joy, encouraging experimentation and self-expression…an electrifying and a boundless shade that is manifesting as a stand-out statement.”

Giving interiors with a 'pop of color' 

For home interiors, Pantone says “[d]aring designers can harness the full power of the Color of the Year as a velvet couch or lacquered wall,” or  they can opt to “use it as a pop of color” in a more neutral home.

That works well at Cinnamon Shore in a home by Seven Custom Homes, where the builder-design team selected abstract artwork with a splash of magenta to energize a bathroom.

Accenting a bedroom

A flame-stitch design on bed pillows flickering with magenta enlivens the bedroom in this contemporary-coastal  home built at Cinnamon Shore South by Seven Custom Homes.

“Viva Magenta packs a lot of drama in a small dose,” Pantone writes.

Experimenting with this color in 2023

Look for places that this color pops up in your world--and visit Cinnamon Shore to experience electric magenta of a sunrise or sunset.

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